Saturday, March 31, 2012

Diddy Nigeria Clothing (DNC) becomes the official clothier for Project Full Leverage (PFL)

Recently, one of Nigeria’s premier urban celebrity clothing company, Diddy Nigeria Clothing (DNC),  joined the number of brands currently supporting the project as its official clothier.
Speaking to press men, Mr Philip ‘Ginstein’ Asuquo,brand manager and publicist of P.F.L, disclosed that having the DNC team as part of the project is a welcome development.
‘DNC is one of the premier clothing companies in Nigeria that has been widely endorsed by renowned celebs.The likes of Tuface,Keke & D1of Kennis Music, Shan George,Kabelo(Channel O), Brick & Lace,etc have proudly worn their apparels’ he chirped.
When asked what this development entails, Ginstein pointed out that it makes DNC the only clothier of the project.
‘DNC apparels will be given to top and upcoming artistes whose songs will be on the P.F.L compilation CD.The wears will be branded with P.F.L designs and will be used for photoshoots,media hype and Club Invasions’ he divulged.
Project Full Leverage (PFL) is an artiste publicity initiative that  helps  artistes garner full leverage for themselves and their songs. Beyond pushing an artiste’s songs, it also helps strengthens artistes as brands and create publicity angles for them and their songs.
PFL package includes free circulation of the compilation CDs to radio stations, DJs, On-air personalities, music marketers and promoters, clubs, music fans etc. The package also includes club invasions, merchandising, documentaries and a whole lot more.
Songs for the compilation should be sent to: projectfullleverage@gmail and

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